Today’s Leaders and Organizations Must Justify Their Investments
Leaders must identify high-return investment opportunities to ensure that projects meet organizational and customer/stakeholder needs while accounting for environmental realities and technological trends.
Corner Alliance helps leaders and their organizations:
- Move past legacy and pet projects by capturing input from stakeholders/customers that provide the data to inform future projects, not simply continuing legacy or pet projects. Priority focus areas are identified through grouping and theming the data in a way that reveals interconnections between data points that may have been previously unseen. By identifying priority focus areas, organizations can ensure they are meeting a greater number of stakeholder/end customer needs, rather than funding siloed projects that only impact a small sub-segment of customers and stakeholders.
- Identifying where to invest resources by determining gaps and investment opportunities is best done through strategic roadmapping which unveils key capabilities as they evolve over a period of time and the gaps or barriers that exist that prevent the realization of those capabilities. Investment opportunities should be tied directly to addressing gaps that hinder customers and stakeholders from a specific capability that they have identified as critical.
- Justifying investments with evidence-based decision making provides leaders with investment decisions that can be traced to meeting specific stakeholder/end customer needs. Decisions should be made first by establishing a set of criteria that investment opportunities should be judged against. This criteria should also be weighted to reflect the reality that not all criteria have equal impact on the decision making process. Finally, the investment opportunities should be prioritized based on their performance against the weighted criteria and in relation to one another.